El Puerto de Santa María, 8 February 2024 – The pillars for making Puerto Sherry a benchmark destination are excellence, digitalisation and sustainability. In this sense, the marina has recently marked its presence in an outstanding way in two of the most important events in the tourism and nautical field: The International Tourism Fair FITUR 2024, with an impeccable staging as a first class tourist destination, and the prestigious International Boat Show Boot Düsseldorf, where it has received one of the most important distinctions in the sector. Puerto Sherry’s active presence at both fairs demonstrates its ongoing commitment to excellence and its vision to be a global benchmark in coastal and nautical tourism.

Puerto Sherry: A destination that leaves its mark on International Tourism

At Fitur, Puerto Sherry has stood out for its innovative and sustainable tourism proposal. From its state-of-the-art facilities to its excellent services, the marina’s offer has captured the attention of professionals and lovers of quality tourism, nautical or otherwise. Currently, Puerto Sherry stands out for the implementation of new technologies that improve the visitor’s stay, focusing on eco-friendly activities that have already made it a benchmark in sustainable coastal tourism.

In recent years, Puerto Sherry has broken historical records in investment for the improvement of the facilities, which has resulted in the provision of more services and a greater influx of visitors. The figures confirm the good course taken in recent years and in 2023 alone, the marina had a turnover of more than 9 million euros, generating economic activity of more than 30 million, with more than 50 companies established in the marina.

This is why, apart from being one of the best equipped ports and marinas in southern Europe, it plays a crucial role as an economic engine and generator of employment for El Puerto de Santa María, the province of Cádiz and Andalusia, generating employment, promoting the circular economy and working obsessively on its commitment to the environment.

“We are very satisfied with our participation in Fitur, I believe we have an excellent proposal to offer visitors a cutting-edge, authentic and unforgettable experience,” says Nicolás Figueras, general manager of Puerto Sherry.

Boot Düsseldorf: Sailing into the Future of Nautical Tourism

One of Puerto Sherry’s strategic promotion and visibility objectives is to attend Boot Düsseldorf, the number one boat show par excellence that brings together the latest in sailing, yachting and water sports. There, Puerto Sherry has consolidated its position as an international benchmark marina and an innovative and sustainable tourist complex.

The Puerto Sherry delegation with its commercial director, Mariluz Rivero, and Figueras himself at the helm, has participated in trade missions and strategic meetings with leaders in the yachting industry, which has allowed Puerto Sherry to keep abreast of the latest trends and establish key connections in the sector.

On the one year anniversary of its membership of the reputable Transeurope Marinas Association of select European-wide marinas, which helps through this network of ports to encourage and promote the arrival of international yachts to all member ports, Puerto Sherry has been awarded the 5 GOLD ANCHORS by The Yacht Harbour Association (TYHA), a UK-based global association, created for the development and support of the marina industry to help yacht owners find quality marinas, and to advise them on how to provide quality standards in terms of facilities, services and customer care, together with the development of digitalisation, process innovation and code of practice.

All of this is supported and recognised by the Gold Anchor Global Marina accreditation, in which Puerto Sherry has obtained the 5 anchors, equivalent to 5 stars in the hotel sector.

“Boot Düsseldorf is a unique window to learn first-hand about innovations in the nautical sector. We have taken this opportunity to strengthen relationships, understand the changing needs of yachtsmen and position Puerto Sherry as an exceptional destination for lovers of the sea,” says Puerto Sherry’s commercial director.