30 Jan Pilar Lamadrid and Puerto Sherry: A Strategic Alliance Toward the Los Angeles 2028 Dream
After closing her first Olympic cycle at Paris 2024, Andalusian windsurfer Pilar Lamadrid begins a stage of personal and athletic reconstruction. This new journey is not one she takes alone: Puerto Sherry reaffirms its commitment as her main sponsor, allowing the athlete—a portuense by heart and residence—to manage her own path toward the next Olympic Games with total autonomy and confidence.
From Learning in Paris to Maturity in the Bay of Cádiz
Debuting in the Olympics is a milestone that marks any elite athlete’s career. For Pilar, Paris was a dream come true, but also a lesson in the importance of the process over the result.
- Personal and Athletic Balance: For Lamadrid, both facets are inseparable. Her focus now is on “flowing” and recovering the essence that made her fall in love with windsurfing as a child: playing with the wind.
- Operations Base in El Puerto: Training at home, within the Puerto Sherry facilities, is the fundamental pillar of her technical and mental preparation.
The Importance of Independent Sponsorship
In this cycle toward Los Angeles 2028, the renewal with Puerto Sherry is more than financial support; it is the key to her athletic freedom.
- Self-Management: The backing of our marina allows Pilar to design a specific and personalized training plan, outside of rigid federation dynamics.
- iQFOiL Optimization: The iQFOiL class demands fierce discipline. Pilar follows a six-day-a-week routine, with double sessions of sailing and physical training, complemented by exhaustive data analysis and strategy at our headquarters.
A Commitment to Nautical Sport Values
The sponsorship renewal, signed this Friday, January 30th, between Pilar and Nicolás Figueras (General Manager of Puerto Sherry), underscores a shared vision. We do not just seek the “perfect version,” but the best human version of an athlete who stands out for her hard work, sacrifice, and humility.
A Message for the Next Generation of Sailors
As a role model for young rising stars, Pilar is clear: hard work is non-negotiable, but enjoyment is the true engine. Her career is the reflection of someone who fights for her dreams while sharing them with her inner circle: her family, her partner Antonio Torrado, and the entire Puerto Sherry team.
