03 Nov Puerto Sherry Leads the Future of Nautical Event Tourism in the Bay of Cadiz
Institutions, nautical operators, and companies gather this November 5 to design new corporate experiences and combat tourist seasonality.
El Puerto de Santa Maria, November 3, 2026.- The Bay of Cadiz has enormous potential to attract incentive travel, conferences, and corporate events. With the goal of transforming these resources into valuable experiences and fostering strategic alliances, Hotel Puerto Sherry will host a key professional event this Thursday, November 5.
The Sea as a Driving Force for the MICE Segment
Under the framework Challenges for Nautical Incentives in the Bay of Cadiz for the MICE Segment, this forum will connect meetings tourism experts with the local nautical sector. The main goal is to share strategies on positioning the Bay as a preferred destination for corporate activities, utilizing the maritime environment as its primary attraction.
Sustainability, Synergies, and Deseasonalization
The meeting will analyze critical factors such as environmental sustainability, infrastructure optimization, and hosting capacity. Likewise, the debate will prioritize the need to break seasonality by creating joint proposals that merge event services, sailing, and water sports.
Participating Institutions and Companies
The event will feature a prominent panel of experts, including Ignacio Santiago (Tourism, Cadiz Provincial Council), alongside Olga de Navas (Tourism) and Alejandro Galan (Sports) from the El Puerto de Santa Maria City Council. They will be joined by spokespersons from the organization and Club Nautico Puerto Sherry.
The business sector specialized in nautical activities will be represented by:
- Estefania Guerrero (CCI)
- Juan Carlos Carrasco (Actiba Mar & Aventura)
- Marta Garat (Novojet)
- Javier Albarco (Pura Vida)
- David Otero (360º Sail)
- Lucas Alcon (Club Nautico Puerto Sherry)
- Esther Duarte and Juanma Chaves (Freedom Boat)
Program and Technical Visit
The session will run from 09:30 to 12:00 in the Las Vistas room. Nicolas Figueras, General Manager of Puerto Sherry, will officially open the event. Following the roundtable, attendees will take a technical site visit to evaluate firsthand the infrastructures and resources the complex offers for business tourism.
Attendance is completely free, but prior registration via the event form is required.
