26 Oct Puerto Sherry Strengthens Its Presence in the German Tourism Market with Discover Airlines
The marina and tourism complex in El Puerto de Santa María showcases its accommodation, sailing experiences and leisure facilities to more than 200 German travel industry professionals at the first Discover Airlines Counter Impulse event in Chiclana de la Frontera.
Puerto Sherry continues to expand its international reach through its participation in Discover Airlines Counter Impulse 2026, a professional tourism event that brought representatives of the German travel industry to the province of Cádiz.
Held from 19 to 24 October in Chiclana de la Frontera, the event provided an opportunity to introduce Puerto Sherry as a holiday destination offering accommodation, sailing activities, gastronomy and leisure experiences by the sea.
During the professional sessions on 21 and 22 October, Puerto Sherry presented its facilities and services to more than 200 German travel agency professionals, strengthening its visibility in one of the most important international markets for tourism in Cádiz.
Puerto Sherry Showcases Its Tourism Offering to German Travel Agencies
Puerto Sherry was represented by Daniel Martínez Becerra, Head of Sales and Director of Tourism and Events Expansion, who attended the meetings with international tourism professionals.
Throughout the event, he introduced the complex’s facilities, services and opportunities for organising holidays, short breaks and memorable experiences in El Puerto de Santa María.
Direct contact with travel agencies helped highlight the advantages of a destination that combines the appeal of the sea with accommodation, dining, nautical activities and leisure opportunities.
Discover Airlines Brings German Tourism Professionals to Chiclana
The first edition of Discover Airlines Counter Impulse 2026 took place at the Hotel Valentín Sancti Petri in Chiclana de la Frontera.
The event was organised by Discover Airlines, the leisure airline of the Lufthansa Group, to introduce German travel professionals to the destination and its tourism attractions.
The programme combined specialised training sessions, business networking opportunities and local experiences designed to provide participants with first-hand knowledge of the province of Cádiz.
This format encouraged professional connections while offering attendees a broader understanding of the region’s tourism potential.
Accommodation, Sailing and Gastronomy: A Complete Experience at Puerto Sherry
One of the main attractions presented during the event was the wide range of tourism services available within Puerto Sherry.
Its accommodation offering includes Hotel Puerto Sherry and Las Suites de Puerto Sherry, providing different options for enjoying a seaside stay.
These facilities are complemented by the marina, Club Náutico Puerto Sherry, restaurants and a varied programme of leisure and nautical activities.
Together, these services make it possible to create experiences suited to different types of travellers, from visitors looking for relaxation and coastal escapes to those interested in sailing, water sports and active tourism.
Puerto Sherry’s location also allows guests to combine their stay with cultural visits, local gastronomy and excursions throughout El Puerto de Santa María and the Bay of Cádiz.
The German Market Offers New Opportunities for Tourism in Cádiz
Participation in Discover Airlines Counter Impulse represents another opportunity for Puerto Sherry to strengthen its relationships with German travel agencies.
Germany is the leading international source market for tourism in the province of Cádiz, making events of this kind particularly valuable for promoting the destination.
Puerto Sherry’s presence helps increase awareness of its facilities and services while opening the door to potential inclusion in future travel programmes and holiday packages offered to German visitors.
Puerto Sherry Continues to Expand Its International Tourism Promotion
By taking part in this professional event, Puerto Sherry continues its international promotion strategy, introducing its tourism offering to new markets and industry partners.
The aim is to further position El Puerto de Santa María and the Bay of Cádiz as attractive destinations for sailing holidays, gastronomy, relaxation and seaside experiences.
Combining accommodation, marina services and tourism activities, Puerto Sherry offers a versatile destination for international visitors wishing to discover the Cádiz coastline from a different perspective.