
24 Jan Puerto Sherry consolidates its position as a benchmark in sustainable tourism with a historic quadruple international certification.
The resort achieves sustainability awards for its hotel, restaurant, marina and suites, endorsed by the prestigious Travalyst association.
And SUSTAINABLE DESTINATION has been presented this Thursday at FITUR
23 January 2025 – Puerto Sherry takes a decisive step towards leadership in responsible tourism by achieving an outstanding quadruple certification in sustainability, awarded by the organisation Your Sustainable Destination. This historic achievement reinforces its position as a benchmark in conscious tourism, underlining its commitment to caring for the natural environment, efficient resource management and sustainable development. With these endorsements, Puerto Sherry is not only positioned as a destination of excellence, but also as a model to follow in responsible and sustainable tourism, a goal set in the new phase that began two years ago.
The PUERTO SHERRY SUSTAINABLE DESTINATION brand was presented this Thursday at the FITUR International Tourism Fair by the president of Marinas Puerto de Santa María, Valle de la Riva, and the general manager of Puerto Sherry, Nicolás Figueras. The presentation took place at the Cadiz Provincial Tourist Board’s stand in the Andalusia pavilion. During the presentation, the Councillor for Tourism and Promotion of El Puerto de Santa María, Olga Navas, handed over the certificates obtained to Valle de la Riva. (statements at the end of the article)
The Puerto Sherry Hotel has been recognised for its focus on energy efficiency and reduction of environmental impact; the La Terraza restaurant stands out for its commitment to local products and sustainable practices; while the Puerto Sherry Marina has implemented innovative measures to promote the responsible use of the maritime environment. In addition, las Suites have been certified for their integration of sustainable solutions that enhance the traveller’s experience while minimising environmental impact.
Puerto Sherry also celebrates being included in the list of certifications recognised by the Travalyst Association, one of the most influential international initiatives in sustainable tourism, which recognises as the only company in Spain the entity Your Sustainable Destination. This recognition underlines the resort’s alignment with the highest global standards and positions it as a role model in the industry. The specific certification for sustainable accommodation also highlights measures such as responsible water management, waste recycling and the use of environmentally friendly resources.
The consolidation of Puerto Sherry as a tourist destination of excellence is evidenced by the comparative data between 2023 and 2024, which show sustained growth in several key indicators. In terms of occupancy, the resort has recorded a notable increase in both moorings and the average stay of guests at the hotel.
In terms of figures, the Puerto Sherry Hotel has recorded an 18.5% increase in turnover compared to 2023, in addition to an 11 percentage point increase in its occupancy rate, reaching close to 70% throughout the year and peaking at 90% in the summer period. For its part, the Marina achieved a total occupancy rate of 91.19% between base and transit, representing an increase of 5% over the previous year, driven mainly by a 12 percentage point rise in base occupancy.
In the gastronomic field, the restaurant La Terraza has experienced a significant growth in the number of reservations and a greater influx of international visitors, attracted by an offer that combines local products with responsible practices.
Likewise, Puerto Sherry has doubled the number of sporting, cultural and leisure activities organised in 2024 compared to the previous year, diversifying its offer and consolidating itself as a key economic engine for the region.
These certifications and results highlight Puerto Sherry’s efforts to lead a tourism model that combines sustainability, excellence and diversity. By consolidating its position as a national and international benchmark, the resort reaffirms its commitment to the environment, community development and the satisfaction of an increasingly demanding and aware traveller profile.
Presentation statements PUERTO SHERRY SUSTAINABLE DESTINATION
Valle de la Riva highlighted Puerto Sherry’s pride in receiving four important sustainability certifications, underlining the resort’s commitment to the environment and offering responsible quality experiences. In his speech, he thanked the Councillor for Tourism, Olga Navas, and the attendees for their support, highlighting that such support is key to consolidate Puerto Sherry as a sustainable tourism reference. He also emphasised that these certifications are the result of teamwork and reflect the responsibility to care for the sea as a vital environment for the resort.
Nicolás Figueras highlighted that Puerto Sherry is much more than a tourist complex, integrating a first class marina, a 4 star hotel, exclusive suites and an outstanding gastronomic offer in La Terraza Restaurant. He underlined that, in addition to its quality, the resort is distinguished by its strong commitment to sustainability and its dedication to El Puerto de Santa María and the region.
Olga Navas, Councillor for Tourism and Sustainable Development, closed the round of speeches by stressing that Puerto Sherry is much more than a tourist complex, representing an emblem of El Puerto de Santa María, a local economic engine and a benchmark for quality tourism. He stressed that the sustainability certifications obtained, with international recognition, are an example of the city’s commitment to innovation, environmental responsibility and sustainable development. He also praised Puerto Sherry as a reflection of quality, excellence and respect for the environment, congratulating the team for this achievement and encouraging everyone to promote tourism that values and enhances the municipality.
In the photograph, from left to right, Nicolás Figueras, Valle de la Riva, Olga Navas and Alfonso J. Matías, director of tu destino sostenible certification.