11 March 2025 – Puerto Sherry Hotels & Resort has promoted its hotels, suites, marina and yacht club as a tourist destination at the prestigious trade fair Internationale Tourismus Börse (ITB) 2025, held in Berlin from 4 to 6 March. This event, considered one of the three most important in the sector worldwide, is in addition to the recent commercial and promotional activities carried out at the World Travel Market (WTM) in London and Fitur in Madrid, where strategic agreements have been reached with tour operators.

Participation in ITB Berlin is key for Puerto Sherry, as Germany is the main source of tourists to the province of Cadiz. Traditionally, German tourists have opted for large hotels on the beach, which has prompted Puerto Sherry to diversify its strategy and seek new opportunities with tour operators specialising in cultural tourism, sports and MICE (Meetings, Incentives, Conferences & Exhibitions). In this sense, the aim has been to publicise the multiple possibilities offered by El Puerto de Santa María and Puerto Sherry as an ideal enclave for nautical, sports, convention and cultural tourism.

In addition, the promotion of Puerto Sherry has highlighted the tourist attractions of El Puerto de Santa María, known as ‘the city of 100 palaces’, with its centenary wineries, its exquisite Cadiz gastronomy harmonised with local wines, and its incomparable surroundings, which combine impressive views of the Bay of Cadiz with white sandy beaches and crystal clear waters.

During the fair, the Puerto Sherry team held more than 30 meetings with German tour operators, both at the Andalusia stand, within the Cadiz Tourist Board’s space, and at the German stand, where the resort’s proposals were presented in a more specialised environment.

A key event for the international projection of Puerto Sherry.

ITB Berlin is an exclusively professional trade fair which last year brought together 5,500 exhibitors from 170 countries and more than 100,000 visitors in a 150,000 square metre venue. In 2024, the Andalusia stand received 39,000 professionals, which reaffirms this fair as one of the main international platforms for business generation, innovation and the creation of commercial networks.

With its participation in this reference event, Puerto Sherry consolidates its commitment as an innovative, sustainable and quality tourist destination, closing a successful commercial action with a very positive balance in terms of contacts, business opportunities and expansion in the German market.

In the photo, the director Daniel Martínez Becerra poses with the Puerto Sherry flag at the entrance of the ITB Berlin.